Network Marketing Success: A Solution To The Solution

Like most people, I wanted financial stability and live a better quality of life. I knew I couldn't do that working for someone else. So, network marketing became my solution to the everyday 9-5 workplace grind. However, using ineffective tactics such as passing out flyers and running after people left me spinning my wheels. I couldn't get my MLM business off the ground no matter how much I tried. I didn't have the satisfaction of firing my boss. My life as a network marketer didn't look anything like the MLM brochures and video presentations. It was a real joke. I soon realized that I needed a solution to my solution. Thankfully, there is one....it's called attraction marketing. It's changing the face of the whole MLM industry and creating successful network marketers.

What Is Attraction Marketing?

Attraction Marketing is using smart advertising to attract your target market to you. A prospect that comes to you is always better than a prospect you are trying to convince. Right? Absolutely! You can have highly qualified prospects making the initial contact instead of you trying to get them to join your business opportunity.

Traditional businesses have been doing this type of marketing for years. The MLM industry stayed away from this model because it was too expensive for the average person to afford an advertising budget or marketing campaign. Well, that all changed. With the internet, social marketing or web 2.0, it made it cost effective for an average person to do a large scale of marketing and be very successful.

And, that's not all. Remember, the old way of building a network marketing company. You would spend hours, days and even weeks with a prospect and never got compensated for your time. Well, in the new model of internet marketing, you can monetize....which is making money while prospecting. You make money whether your prospect join your business or not. Monetizing solves a huge problem mlmers were facing....having cash flow to stay in business until big residual checks start to kick in.

Nowadays, with the changes on the internet, someone with little or no technical skills can get some training in a small amount of time and have an effective marketing campaign working for them. The best part of all, you can lay down the foundation and leverage your time and efforts better. No more running to hotel meetings, cold calling or chasing people down.

Posted on Wednesday, July 2, 2008 at 09:43PM by Registered CommenterLaticia Howard in , | CommentsPost a Comment

3 Main Parts Of Attraction Marketing

The whole purpose behind attraction marketing is to grow your MLM business without chasing people. I know, it's very different from what you use to. But, times have changed and so have the tactics. And, along with that, your results will change....which is a great thing. So, instead of barely getting your business off the ground you'll be bursting at the seam because your business will exploded. However, before that happens you have to understand all 3 parts of attraction marketing and work each part effectively.

The 1st stage of attraction marketing is to create content using social marketing....whether it's a squidoo article, ad, ezine article, blog or video. All of this is your point of contact marketing. It's where your prospects find you. In stage 2, once people find your web of content they will give you permission to communicate with them by opting into your lead captures pages and subscription forms. Then, your next step, stage 3, is to build a relationship with your prospects providing value, value, value. I can't stress that enough. Giving your prospects value says a lot about you and your character. It pre sells you and gives you leverage to put your offers (products, affiliates and biz opportunity) in front of them. It really works. Try it and watch your business go from barely existing to overflowing riches.

 

Posted on Tuesday, May 13, 2008 at 01:47PM by Registered CommenterLaticia Howard in , | CommentsPost a Comment

Email Marketing: An Important Component To Internet Attraction Marketing

We all know there are 3 stages in attraction marketing. First, create content for people to find you. Then, your prospects give you permission to communicate with them. And, lastly, you build a relationship with your prospects by giving value. All of these steps are equally important but whether you realize it or not the 3rd stage is extremely crucial because that's when you communicate with your prospects and bridge the gap between a prospect and business partner. Contacting your prospects can be accomplished by calling on the telephone or networking on social sites. But, the highest form of leverage for communicating with your prospects is emailing....which plays a huge part in attraction marketing. You can send a single e-mail, which is usually time sensitive announcing an event like a webinar or a press release. Or, you might consider sending a pre-schedule auto emails, which are already set up and ready to go. Regardless, if you send a single or pre-schedule email either case you have the opportunity of using synergy marketing by putting a link in the emails directing them to your internet content. Whenever your prospect click into one of your squidoo articles or YouTube videos then you are connecting with them and building a relationship even more. Your prospects will see who you are and what you are about. They gain insight and advice from you and see you as an expert. Being that everyone loves an expert, your prospects want to hear and listen to what you have to say....building a deeper relationship. That's where the magic happens. Your prospects soon become your business partner. Not only that, when you use synergy marketing and you drive traffic to a particular website, you will rank higher on the search engine and get free exposure. So, there's a two-fold advantage!

In order to manage your e-mail marketing campaigns, it's best to get a good autoresponder. Trying to keep up with what is being sent and to whom can be a hassle. You want an e-mail system that will do several important things to make things work effectively for you. These are the major features you want in an e-mail system.

  • The ability to load in leads from your lead captures pages and/or subscription forms easily.
  • Compliant with all the e-mail marketing laws.
  • Compatibility of creating different e-mail campaigns for different lists.
  • Good deliverability rate-people receiving your e-mails.
  • Manages opt-outs-people who unsubscribe.
  • Track results-see what people did when they receive email ex. how many people open the email or clicked on a link.

For a good autoresponder, check out these e-mail marketing services. Aweber help get your emails delivered as well as create an e-mail campaign or newsletter for you. 1 shoppingcart is another great autoresponder and it doesn't required double opt in like the others. And, icontact e-mail marketing service offers a ton of features at an affordable price.

The hardest part of e-mail marketing isn't trying to build list or finding an effective e-mail system. It's figuring out what to write to your prospects. First of all, it's important to only e-mail people who opted-into your lead capture pages. You don't want to e-mail people from a list your bought. Unless your company generated leads for the sole purpose of contacting them. That's the only exception. Other than that you don't want to e-mail them.  Also, you don't want to e-mail people you haven't contact in 6 months or more. That can lead to a bunch of complaints and you can lose your email account or your web address in your e-mail can be blocked. It's such a hassle. If you decide to e-mail an old list, then you want to reacquaint yourself so people will remember who you are.

When it time to write your e-mail make sure your prospects know why they're getting the emails. Your emails need to be connected with how they found you in the first place. Discussing topics that have nothing to do with their interest will lose them. Secondly, give value, insight and ideas about anything related to what they are interested in. You can do this by introducing yourself and offering them help, letting them know about upcoming trainings and webinars and alerting them about resources and books relating to their topic of interest. You must ask yourself what action you want your prospects to take. Do you want to redirect them to your internet content to get more exposure? Or, do you want them to buy a product so you can monetize? Decide what it is you want them to do. And, it's important to know what's the benefit to you behind of the action taken by your prospects in the email. 

So, how do you keep your prospects opening your e-mails? Well, you can get your prospects attention by sprucing up your e-mail with videos. You can have a video made in a matter of minutes with Instant Video Generator. And, even you can take lessons on how to write e-mails that get results from Email Promos Exposed. So, if there's a will there a way!

 

 

 

Posted on Tuesday, May 13, 2008 at 12:49AM by Registered CommenterLaticia Howard in , | CommentsPost a Comment